This is the snapshot of where things stood the month before we began, so every monthly report from here measures movement against it. The numbers come from your Google Business Profile, Google Search Console, and Google Ads for May 2026, the last full month before our work started. Built for Rahim at East Hamilton Physio.
This is the baseline we measure everything against from here. The numbers below come from your Google Business Profile, the one place with clean history before we started. The website and ads tracking come online in the monthly reports as the new accounts gather data.
Your Google Business Profile was seen by 2,236 people in May, up about 67% on the same month last year. Visibility is not the problem. People are finding East Hamilton Physio.
Even with more people finding you, calls were down about 27%, website clicks down 20%, and direction requests down 18% year over year. More people are looking, fewer are calling or clicking. That gap is exactly what the work this year is built to close.
How your Google Business Profile performed on Search and Maps: how many people found it, and what they did next. These are the May numbers, our clean baseline, each compared against the same month last year.
62% of views came from Google Search on a phone, another 21% from Search on desktop. Google Maps made up the rest. People are searching and finding you, mostly from their phone, which is worth remembering when we build the new pages and landing pages.
| Search term | Times shown |
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These are all general "physiotherapy + city" searches. None of your standout services (spinal decompression, the NEUBIE, custom orthotics, WSIB) show up yet. That is the gap: people find you for "physio near me," but not for the things that set you apart. The new pages and posts are built to close it.
More people found your page this year, but fewer called, clicked, or asked for directions. That points at the page itself doing less work than it could: around 200 reviews when a clinic your size should have far more, a thin services list, and (now fixed) the old logo that was still showing. Those are all fixable, and they're where we start. We don't need to get you found more first. We need the page to convert the people already finding it.
Where your website shows up in Google's organic (unpaid) search results. These are the exact numbers from Google Search Console for May, your starting line before our work begins to show.
When someone searches your clinic by name ("east hamilton physio" or "east hamilton physiotherapy"), you sit at position 1, exactly where you should be. The encouraging part is that roughly two thirds of your May clicks came from searches that were not your name: "physiotherapy stoney creek" (you sit around spot 11), "physiotherapy near me," "chiropractor stoney creek," "physiotherapy hamilton." These are people who didn't already know you, finding you anyway. That's the audience we want to grow.
Most of those non-brand searches put you near the bottom of page 1 or the top of page 2 (spots 10 to 20). "physiotherapy hamilton" showed up 95 times in May but sits around spot 19, so almost nobody clicks yet. Your condition pages (back pain, shoulder pain, foot pain) are even further back, spots 40 to 76. These are the pages where rewriting the copy and strengthening the content moves you up the page, and a jump from spot 15 to spot 5 is where the click volume changes.
The pages read like they were generated by AI and dropped in: "Move Better. Feel Better. Live Better." That could describe any clinic anywhere. It doesn't tell Google what you do, where, or what makes you different. Your strengths, spinal decompression, the NEUBIE, lasers, custom Foot Levelers orthotics, 18 years in Stoney Creek, are barely mentioned, so Google has little specific to rank you for beyond the basics. Rewriting the pages around what you offer is what lifts those page-2 terms.
This is a healthy starting point: you already rank for real searches, so the work is moving them up, not starting from zero. We are rewriting the service and condition pages around your treatments, standardizing your clinic details across the site, and publishing content that targets the searches your future patients use. Each monthly report shows the same Google numbers so you can watch the non-brand clicks climb.
Figures are pulled directly from Google Search Console for May 1 to 31, 2026. This is Google's own data, not an estimate. Each monthly report compares that month against this baseline.
Your May starting point, before we took over management. Two campaigns were running: a Search campaign and a Performance Max campaign. The only result the account tracked was phone calls, so that's the lead number here. There was no form tracking yet, which was one of the first things we fixed.
| Campaign | Budget/day | Impressions | Clicks | Click rate | Cost | Call taps | Tracked calls | Cost / lead | Status |
|---|---|---|---|---|---|---|---|---|---|
| Search Physiotherapy |
$50 | 2,529 | 97 | 3.84% | $1,177.84 | 17 | 4 | $294.46 | Active |
| Performance Max | $15 | 33,336 | 437 | 1.31% | $372.09 | 6 | 1 | $372.09 | Paused |
Two call numbers here, and the difference matters. Call taps (23 total) is every time someone tapped the phone number in an ad, including misdials and hang-ups. Tracked calls (5 total) is the ones that lasted long enough to count as a genuine lead, which is the honest lead number. The Search campaign did most of the real work: higher click rate (3.84% vs 1.31%) and 4 of the 5 tracked calls. That's why we paused Performance Max and focused the budget on a clean Search campaign built around physiotherapy.
That cost looks high, and part of the reason is that calls were the only thing being counted, while form enquiries and walk-ins from the ads went untracked. You were also showing for only about a quarter of the physiotherapy searches in your area, so there was room to capture more. You said you're happy to spend more if it brings patients in, and a single physio assessment bills around $99 to $120, with most patients staying for a course of visits, so even a $310 lead pays off once it becomes a patient who returns. The landing pages, forms, and tracking we built in June are what bring the true cost per lead down from here, which you'll see in the monthly reports.
For what we've built and how the numbers are moving, head to the latest monthly report. This baseline page stays put so you always have the before picture to compare against.
View the June 2026 report